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LiveRamp

• ID: liveramp
• Category: advertising
• Jurisdictions: United States opt-out; deletion depends on residence
• Review status: reviewed guidance
• Last reviewed: 2026-08-14

Official sources

• Privacy choices: https://liveramp.com/privacy/my-privacy-choices/
• Privacy policy: https://liveramp.com/privacy/service-privacy-policy/

Supported goals

• opt-out — LiveRamp describes an opt-out choice available across the United States, with separate device- or browser-specific choices also offered.
• delete — use only when the live page offers deletion for the user’s stated residence.

Channels and required capabilities

• Channel: browser form, currently routed through a third-party removal request portal
• Harness capabilities: browser, email, and filesystem
• Destination: start at https://liveramp.com/privacy/my-privacy-choices/

Minimum known fields

• First and last name — used for a comprehensive request
• Email address — used for a comprehensive request and responses
• Residence — determines which choices the live flow offers
• Removal goal — opt-out or deletion; keep device-level and comprehensive choices distinct

Procedure

1. Ask the user for their goal and residence; do not infer legal eligibility.
2. Open LiveRamp’s official privacy-choices page and follow only its current official link.
3. Keep device/browser opt-out separate from a comprehensive request.
4. Show the exact request, destination domain, and values before submission.
5. The user completes verification and final submission.
6. Record the portal acknowledgment and later outcome separately.

Manual checkpoints

• CAPTCHA: unknown; handle manually if shown
• MFA or OTP: possible email verification; always manual
• Login: the linked request portal determines this
• Identity documents: possible during verification; never collect or retain them in GoneBot state
• Other: the user must review any transfer to a third-party request portal

Evidence and status interpretation

An opt-out is not the same as deletion. A device-level choice is not proof of a comprehensive opt-out. A portal acknowledgment is not proof that LiveRamp found the user or completed the requested action.

Limitations

• Availability of deletion varies by residence and current law.
• LiveRamp’s page and linked request provider can change. Stop if the domain, choices, or requested data differ materially.